CCR Music Video

 https://docs.google.com/document/d/e/2PACX-1vRTsN4tZeH7N_PMGUSV0ZyjnZgY3tAeaGXvvp-8bfwBZui-oPipI6_H20heNjvF8owFEf2h7S9-KsUM/pub

1.How does your product use or challenge conventions AND how does it represent social groups or issues?

My music video is heavily influenced by the hip hop genre. Since the song I used was made in 2014, I tried to recreate the things I saw in music videos that were made around the same time. The majority of the people that were the main focus of the music video often wore bagging clothing and jewelry. As for the setting there was often a mixture of being outdoors and inside, I included both in my music video, but more indoor than outdoor. Hip- hop videos almost always have a group of 2 or more people with them unless it's a solo scene. In my music video I wanted to limit the amount of people in the camera at once, so the focus could stay on me. Another thing I did different from other hip hop music videos was dancing, oftentimes depending on the artist you don’t see a lot of dancing. The music video is supposed to be taken as a  fun loving song that anybody can get up and dance and sing along with, since the dancing and lyrics are not  overly complicated. There are no deep hidden issues that are brought up in the song or the dancing, to avoid controversy.

 2. How does your product engage with audiences AND how would it be distributed as a real media text?

This music video was aimed towards a younger-teenage audience. Since we live in an era with a big influence from music and dancing, it will appeal to their emotions more than it would for older people. The video is fun and energetic and doesn’t have many talking scenes, which appeals to younger people's attention span since the majority have a shorter attention span compared to older people. If this music video was to be professionally released I would upload it to Tiktok and Instagram reels, because it can easily be broken up into short 15-30 second clips and it will bring in a big audience. Those platforms also have the ability to repost it, which can bring more attention to the music video. Those two platforms also have a huge audience of younger people rather than other platforms such as facebook and twitter which really caters more to an older audience. Youtube would be good, but sometimes their algorithm is messy and is not personalized to the person, plus they have a much stricter guideline than other platforms.

 3. How did your production skills develop throughout this project?

During production I learned how to use my voice and be a good director. Naturally I'm a quiet and out of the way person, but since I had to film, I needed to make sure people didn’t keep interrupting me and getting in the way of the camera. When doing the scenes with my backup dancers I had to keep reiterating how and what dance moves I wanted them to so It could turn out smooth. Even though this is a fun lighthearted video, It shouldn't look sloppy and any type of way. Production also taught me to have a great deal of patience, as this task took a long time to complete. Between getting frustrated at my backup dancer and having to reshoot scenes multiple times. I learned that it's ok to step away and breathe before you blow up at the ones that are there to help you film. There was one scene that I had to keep reshooting because of the noise, the wind, and the lighting, almost to the point where it felt like I had done it 20 million times. Almost to the point I wanted to quit, since the sun was not on my side, it had to be done another day which was way better. Another thing I learned was that mis-en-scene and camera angles are very important. Although getting the angles in the right position was difficult, it is very crucial to bringing energy and movement to the video. I accidently forgot to put on some accessories like the hat, glasses, and the chain and didn't realize it until I rewatched the shot. Without the accessories the outfit looked bland and boring, which didn’t appeal to the eyes. Coming up with my plan for the music video wasn’t difficult because I already has the vision in my head, the only part that was harder was being able to execute it and say it aloud. Overall this production sharpened some of my skills that were weak.

 

 4.How did you integrate technologies – software, hardware and online – in this project?

 If I wanted my music video to turn out good, I had to use technology. Especially because we are in a society where technology is heavily used for everything. Starting with a piece of technology I used throughout the whole time was google. Google was my everything during the project, very fast and easily accessible, one of my most common phrases used to search during this project was “how to…”. Nextly another piece of technology used was my apple iphone, I used my phone to film. The reason for that was because I am technically still a newbie, so a phone that I was already used to would be easier for me to handle. Secondly I don’t own a professional digital camera, nor do I know anybody who would lend me one. Lastly, If I wanted to create that mid 2000s feeling, I would use a camera that didn’t have the quality that a professional digital camera would have. Either way, I believe my phone still produced good quality. To edit my music video I used Capcut as my main, and for my secondary I used the editor through my photo gallery which doesn't exactly have a name. The only thing I did through the editor was enhance the lighting and trim the video. Capcut was much more helpful and easy.Through it I sped up the videos, fixed up some of the video trimming, and put the scenes in order. I screen recorded the song from Youtube and added it through Capcut by extracting the sound from the screen recording. After the video was finished I used Youtube again to upload the video. Capcut and Youtube were a critical piece of technology in this stage of my music video, overall by integrating technology into my music video helped me create and enhance the video.